Department of Visual Communication at S.A. College of Arts & Science organized an insightful two-day workshop on Design Thinking 28.01.2025 & 29.01.2025
The Department of Visual Communication at S.A. College of Arts & Science organized an
insightful two-day workshop on Design Thinking, conducted by Mr. Jothivelu Periyasamy, a
leading UX/UI designer known for his expertise in wireframing, prototyping, and multimedia
content creation. The workshop provided students with a comprehensive understanding of
Design Thinking concepts and their application in UI/UX design.
Day 1: Theoretical Exploration of Design Thinking
The first day of the workshop, held on 28th January 2025, focused on the theoretical concepts
of Design Thinking. Mr. Jothivelu began the session by introducing the fundamental principles
of Design Thinking, emphasizing its importance in problem-solving and user-centric design.
Key topics covered during the session included:
Empathizing with Users:Understanding the needs, challenges, and emotions of end-users.
Defining the Problem: Crafting clear and actionable problem statements based on user insights.
Ideation Process: Generating creative solutions through brainstorming and collaborative
thinking.
Prototyping: Developing low-fidelity and high-fidelity prototypes to visualize and test ideas.
Testing and Iteration: Emphasizing the iterative nature of Design Thinking to refine solutions.
The guest shared real-world examples of how Design Thinking is applied in various industries,
particularly in the digital design domain. He highlighted case studies where innovative
solutions were achieved using Design Thinking methodologies, inspiring students to adopt this
approach in their creative projects.
The interactive session encouraged students to ask questions, share their perspectives, and
engage in discussions. The theoretical insights laid a strong foundation for the hands-on
activities planned for the second day.
Day 2: Practical Application of Design Thinking
The second day, conducted on 29th January 2025, was dedicated to the practical
implementation of Design Thinking concepts in UI/UX design.
The session began with a demonstration of software tools commonly used in UX/UI design,
including:
Wireframing Tools such as Figma and Adobe XD.
Prototyping Tools to create interactive user interfaces.
Mr. Jothivelu guided students through a step-by-step process of applying Design Thinking to
a real-world problem. The activity involved:
Empathizing with a Target Audience: Students created user personas and identified pain points.
Ideation and Brainstorming: Teams collaborated to propose innovative solutions.
Wireframing: Students sketched out wireframes to represent the user interface layout.
Prototyping: Using Figma, students developed clickable prototypes to visualize their ideas.
Testing and Feedback:Students tested their prototypes with peers and received constructive
feedback for improvement.
The hands-on session allowed students to bridge the gap between theory and practice, gaining
a thorough understanding of how Design Thinking principles are integrated into the UX/UI
design process. The workshop concluded with a Q&A session, where Mr. Jothivelu addressed
individual queries and provided tips for refining their skills.
The workshop was highly beneficial for students, providing them with
A solid understanding of Design Thinking principles and their significance in creative problem-
solving.
Practical exposure to using industry-standard tools for wireframing and prototyping.
Enhanced teamwork, creativity, and analytical skills through collaborative activities.
Motivation to explore career opportunities in the field of UX/UI design.
Students expressed their appreciation for the engaging and informative sessions conducted by
Mr. Jothivelu. They shared positive feedback, acknowledging the workshop as a valuable
addition to their academic and professional journey.
The two-day workshop on Design Thinking successfully equipped students with essential
knowledge and practical skills required for a career in UX/UI design. The Department of Visual
Communication extends its gratitude to Mr. Jothivelu Periyasamy for sharing his expertise and
inspiring students to think innovatively.
Department of Visual Communication, S.A. College of Arts & Science, organized the screening of the Tamil suspense thriller LARA on 08.01.2025
The Department of Visual Communication, S.A. College of Arts & Science, organized the screening of the Tamil suspense thriller LARA on 8th January 2025 in the SACAS Preview Theatre. This event was spearheaded by Mr. R.D. Balaji, Course Director of the Department of Visual Communication, as part of the department’s initiative to provide students with first-hand exposure to filmmaking and storytelling in contemporary Tamil cinema. The program commenced with a Welcome Address by Dr. R. Srinivasan, Head of the Department of Visual Communication. Dr. Srinivasan emphasized the importance of integrating practical learning experiences like film screenings and interactions with industry professionals into the academic curriculum. Following the welcome address, Mr. R.D. Balaji delivered an Introduction of the Chief Guest and Program Overview. He highlighted the significance of the movie LARA in contemporary Tamil cinema, particularly for its narrative style, gripping screenplay, and the impactful performances of the cast. The screening of LARA began at 9:45 AM and captivated the audience for its entire runtime of 1 hour and 57 minutes. The film, which was released in theatres across Tamil Nadu on 3rd January 2025, has garnered attention for its intense storyline and powerful visuals. Written and directed by Mani Moorthi, LARA stars Ashok Kumar Balakrishnan, M. Karthikesan, Anusreya Rajan, and Varshini Venkat in pivotal roles. The movie delves into themes of resilience, betrayal, and justice, keeping viewers on the edge of their seats with its suspenseful twists and emotionally charged performances.
Department of Viscom organized 5-day Value Added Course on ‘The Rythm of Cut’ Day 4
Day - 4
Unlocking the magic of music Join us for an exclusive Value added workshop where we dive deep into the art of song editing! Whether you're a budding producer or a seasoned artist, this session will help you fine-tune your sound taken by Mr. B Lenin, Mr. Jaycha ,and Mr. Takkeshi, organised by Department of Visual Communication.
Let's mix, master, and create something unforgettable!
Department of Viscom organized 5-day Value Added Course on ‘The Rythm of Cut’ - Day 3
From script to screen, the magic happens in the editing room. Whether it’s tightening a dialogue sequence for impact, syncing the perfect song to set the tone, or crafting an audio mix that brings the entire film to life every cut counts, well explained by Mr. Lenin, Mr. Jaycha, and special moments with Indian actress Mrs. Devyani, organised by Department of Visual Communication.
Department of Viscom organized 5-day Value Added Course on ‘The Rythm of Cut’ - Day2
Day 2
Explore the magic of Montage, Rhythm, Pace, and Tempo in crafting powerful narratives. From mastering the editing workflow and using keyboard shortcuts to boost efficiency, to analyzing cinematic masterpieces like The Day of the Jackal every detail matters in telling unforgettable stories, wonderful sessions by Mr. B. Lenin, organised by Department of Viscom, Let's cut, craft, and analyze!
Department of Visual Communication at S.A. College of Arts & Science hosted a joint celebration of Teacher's Day and Freshers' Day on 06.09.2024
Teacher's Day and Freshers' Day Celebration Brings Joy and Unity at SACAS
The Department of Visual Communication at S.A. College of Arts & Science hosted a joint celebration of Teacher's Day and Freshers' Day for the 2nd batch of MSc Visual Communication first-year students on Friday, from 11 AM to 2 PM, at the Preview Theatre. The event was filled with vibrant performances, including singing, dancing, and fun games, engaging both students and faculty members. The celebration aimed to give a warm welcome to the new students while also expressing gratitude to the teachers for their unwavering dedication. A highlight of the event was the heartfelt token of love and appreciation presented to the faculty members by the students, acknowledging their hard work and guidance. The interactive atmosphere fostered camaraderie among students and teachers, making the day special and memorable. The program concluded with smiles all around, as the celebration successfully bridged the gap between the new students and the faculty, setting the tone for a year of collaboration and creativity.
Faculty Development Program (FDP) featured insightful sessions and a valedictory function - Final day
The final day of the Faculty Development Program (FDP) featured insightful sessions and a valedictory function, led by Mr. M. Sivakumar. The day began with the screening of short films, which were analyzed for their visual storytelling, narrative techniques, and aesthetic elements. Mr. Sivakumar provided an in-depth understanding of the art of cinema, emphasizing the importance of the director's vision and the use of symbolism.
The afternoon transitioned into the valedictory function, where Mr. Sivakumar expressed gratitude to the participants and praised the organizers. Students gave positive feedback, highlighting the comprehensive coverage and practical insights gained during the program. The week concluded with enriched knowledge and a deeper appreciation for film and scriptwriting.
Department of Visual Communication at S.A. College of Arts and Science has organized a five-day Faculty Development Program (FDP) on “Film Appreciation” -Day 3
The third day of the Faculty Development Program focused on film appreciation and critical analysis, led by Mr. M. Sivakumar. The session began with the screening of short films, followed by in-depth discussions on how to watch, appreciate, and critically analyze movies. Emphasis on active viewing, understanding the filmmaker's intent, and paying attention to details like color, lighting, and sound. Participants learned to appreciate the aesthetic elements, narrative techniques, and emotional resonance that contribute to a film's artistry. Focus on contextual, technical, and thematic analysis, along with character and performance evaluation, to form well-supported critical perspectives. The session equipped participants with tools to engage more deeply with cinema, enhancing their ability to appreciate and analyze films critically.
Department of Visual Communication at S.A. College of Arts and Science has organized a five-day Faculty Development Program (FDP) on “Film Appreciation” -Day 2
Day - 2
The second day of the session took place on 28th August 2024, starting at 9:30 am and concluding at 4 pm. The day was marked by the screening of three short movies, each carefully selected to demonstrate different aspects of filmmaking. The session was graced by the presence of Mr. M. Sivakumar, an experienced filmmaker, who provided an in-depth analysis and explanation after each screening.
After the first movie screening Camera Angles and Shots discussion led by Mr. Sivakumar began by dissecting the various camera angles and shots used in the film. He explained how different angles can evoke different emotions and perspectives. For instance, he elaborated on how a low-angle shot can make a character appear powerful and dominating, while a high-angle shot can make the same character seem vulnerable. He also discussed the significance of close-ups in capturing the subtleties of an actor’s performance and wide shots in establishing the setting.
In the Second Short Film composition and Cinematic Techniques are discussed. The focus shifted to the composition of scenes in the second film. Mr. Sivakumar provided insights into how the rule of thirds, leading lines, and framing contribute to the visual storytelling of a film. He highlighted the importance of balancing elements within a frame and how composition can guide the viewer's eye to the focal point of a scene. Additionally, he discussed the use of cinematic techniques such as panning, tilting, and tracking shots to enhance the narrative flow.
In the Third Short Film screening. He discussed about Script, Timeline, and Screenplay. The final film served as a case study for understanding the script, timeline, and screenplay of a movie. Mr. Sivakumar broke down the structure of the script, explaining how the timeline is crucial in maintaining narrative coherence. He discussed the screenplay’s role in translating the script into visual and auditory experiences, emphasizing the importance of scene transitions, dialogues, and pacing. His explanation also covered the nuances of story arcs, character development, and the integration of visual motifs.
Conclusion: The session was a comprehensive exploration of the filmmaking process, with Mr. Sivakumar offering valuable insights into the technical and creative aspects of cinema. Participants gained a deeper understanding of the various tools and techniques used in filmmaking, as well as the intricacies of scriptwriting, composition, and visual storytelling. The day’s activities were well-received, with participants engaging actively in discussions and expressing their appreciation for the practical knowledge imparted by the guest.
Department of Visual Communication at S.A. College of Arts and Science has organized a five-day Faculty Development Program (FDP) on "Film Appreciation" from August 27.08.2024 to 31.08.2024
Five-Day FDP on Film Appreciation Begins at SACAS
The Department of Visual Communication at S.A. College of Arts and Science has organized a five-day Faculty Development Program (FDP) on "Film Appreciation" from August 27th to 31st, 2024, at the SACAS Theatre. The FDP focuses on the theme "Cinema as a Language and an Art," aiming to delve into the structure and elements that define cinematic storytelling.
The program runs daily from 9:30 am to 4:00 pm. The inaugural session held today featured renowned film expert Mr. Sivakumar as the chief guest. he has made an indelible mark in the world of cinema. With over 120 films to his credit, spanning corporate AVs, documentaries, commercials, NGO films, and short films, his work has garnered both national and international acclaim. He delivered an insightful talk, offering a clear and comprehensive understanding of the intricacies of cinema, emphasizing how films communicate and express artistic vision. His session set the tone for the program by highlighting the narrative techniques and visual grammar that shape the art of filmmaking.
The FDP promises to be a valuable learning experience for participants, with sessions designed to deepen their appreciation and analysis of films from both a technical and artistic perspective.
