School of Management, S.A. College of Arts & Science, conducted a workshop on 15.09.2025 to 22.09.2025

The School of Management, S.A. College of Arts & Science, conducted a workshop on Program titled “Digital Marketing” on September 15 to 22, 2025 for MBA students. The session focused on the theme “Transforming Knowledge into Practice through Digital Marketing Training” Mr. Rinaldo, Managing Director of Acadzy Training, along with trainers Ms. Anu and Ms. Kavitha, conducted an insightful session on digital marketing basics. The trainers explained key concepts such as strategies, channels, and marketing funnels, along with domains, hosting, website creation, and blog development. They also guided us on opening digital channels for our services, which gave students a clear understanding of how digital marketing works in practice. The session offered both theoretical knowledge and practical exposure, making it highly impactful for the students. Hands-on training in creating websites and designing posters using different tools proved especially valuable, as it helped students apply their learning in real time. Overall, the session was attractive, engaging, and extremely useful for MBA students, equipping them with essential digital marketing skills that will support their academic and professional growth. The training successfully combined theory with practice, ensuring students gained both knowledge and practical skills. It was a well-structured and beneficial session that left a lasting impression on the MBA participants.