School of Management, in association with the Internal Quality Assurance Cell (IQAC), S.A. College of Arts & Science, organised an Industry Connect Series on 22.07.2026

SASOM Hosts Industry Connect Session on Strategic Marketing for Luxury Brands

The School of Management, in association with the Internal Quality Assurance Cell (IQAC), S.A. College of Arts & Science, organised an Industry Connect Series titled “From Prestige to Profit: Strategic Marketing for Luxury Brands” on 22 July 2026 as an initiative of The Week. The session featured Mr. Dinesh Sabanaikam, Head of Marketing, MG Select, FPL Vehicles, Chennai, as the resource person. He highlighted how luxury brands create and sustain value through exclusivity, heritage, superior quality, emotional branding, and strategic positioning. The session also explored customer relationship management, digital transformation, influencer marketing, experiential branding, sustainability, and premium pricing through real-world case studies. Students actively interacted with the speaker by raising thought-provoking questions on luxury consumer behaviour and emerging marketing trends. The programme effectively bridged the gap between academic learning and industry practice, enriching students’ understanding of strategic marketing and preparing them for careers in luxury brand management.