School of Management & School of Commerce (PG-General) organised Workshop on Tools used for Analysis & Business Interpretation on 18.09.2024 to 19.09.2024
School of Management & School of Commerce (PG-General) organised Workshop on Tools used for Analysis & Business Interpretation for MBA & M.Com Students, by Dr.S.Xavier Assistant Professor & Head, Department of Statistics, Loyola College, Chennai on 18/09/2024 & 19/09/2024 .In the workshop basic concepts of descriptive and inferential statistics were introduced, along with practical applications using SPSS. The students were given exercises which helped in reinforcing theoretical knowledge and build confidence in using SPSS. The workshop was conducted to equip participants with essential SPSS skills, fostering a foundation for further statistical analysis. The participants found the workshop informative and engaging.
Department of Visual Communication Organized One-Day Workshop On “Documentary: An Introduction” on 18.09.2024
One-day Workshop report on Documentary: An Introduction
The session began at 9:30 AM with a Program overview by Mr. R D Balaji. He introduced Mr. Amshan Kumar as the guest speaker of the day. The topic of the session was Documentary: An Introduction. Mr. Amshan Kumar initiated the discussion by introducing early documentaries, specifically highlighting the pioneering works of the Lumière Brothers, who are credited with creating some of the first films ever shown. Mr. Amshan Kumar mentioned the first screening that took place in Paris in 1895, which featured iconic short films such as Arrival of the Train and Workers Leaving the Factory.
Mr. Amshan Kumar further engaged the students by dividing them into four groups. Each group was asked to spend five minutes discussing various aspects of documentaries. Following the discussions, representatives from each group came on stage to share their ideas on the subject, making the session interactive and thought-provoking.
Highlights of the Session
The Lumière Brothers' Contributions: Mr. Amshan Kumar focused on the significance of the Lumière Brothers' 72-minute short film, which is considered the earliest form of a documentary. He discussed their major works, such as Arrival of the Train and Workers Leaving the Factory, and how they laid the foundation for the documentary genre.
Evolution of Documentaries: He moved on to the history of silent films, mentioning Keechak Vatham, the first Tamil silent film, and Glass, the Oscar-winning short film from 1958. He also touched upon the transition to sound in 1927, which added a new dimension to the documentary medium.
Notable Filmmakers and Theories
Mr. Amshan Kumar explained how John Grierson defined documentaries as the "creative treatment of actuality." He also discussed Dziga Vertov's idea of "life caught unawares" and his famous documentary, The Man with the Movie Camera.
Robert Flaherty's Nanook of the North was also cited as an example of an ethnographic documentary, specifically showcasing the seal-catching scenes.
Major Types of Documentaries:
Mr. Amshan Kumar categorized documentaries into various types:
Biographies
Art & Culture
Environment
Industrial films
Travelogues
Topical issues such as citizen rights, student struggles, and worker strikes
Ethnography
Documentary Production Process:
Mr. Amshan Kumar provided a comprehensive overview of the documentary production process, dividing it into three major phases:
Pre-Production:
Conceptualization, target audience, and subject access were discussed. Importance of budgeting, time management, research, and scriptwriting was emphasized.
The logistical aspects, including location fixing, transport, materials, visuals, and audio setup, were covered in detail. The importance of obtaining copyright permissions and planning the crew was highlighted.
Production:
The shooting phase was described in terms of camera positions, including handheld and tripod setups. Students were advised to stay alert to their subject and how to use single or multi-camera setups depending on the requirement. Techniques for shooting interviews, such as proper framing and lighting, were explained. The dual-camera setup for interviews was highlighted as a professional approach.
Post-Production:
Mr. Amshan Kumar outlined the process of editing, with special attention to shot selection, cutaways, and rewriting narrations if needed. The significance of sound editing, including the use of location sounds, buzz tracks, and music, was underscored.
The session concluded with a discussion on final edits, color correction, and the importance of crafting a cohesive narrative.
Distribution & Marketing:
The session also touched upon strategies for distributing documentaries:
- Screening in film festivals
- Television broadcasts
Independent filmmaking, with opportunities in pitching to broadcast channels and NGOs
Documenting social events like weddings and family functions was suggested as another career avenue.
Career Opportunities:
Mr. Amshan Kumar inspired the students by outlining various career opportunities in documentary filmmaking. He mentioned avenues in independent filmmaking, collaborations with NGOs, and broadcasting opportunities. Additionally, he explained how digital recording of events and functions could provide a viable career path for aspiring filmmakers.
Conclusion:
The session provided the students with a solid understanding of the evolution of documentaries, the production process, and career opportunities in this genre. The interactive elements, such as group discussions and presentations, made the session both engaging and informative. Mr. Amshan Kumar's expertise in the field offered invaluable insights into the art and craft of documentary filmmaking.
Department of B.Com Computer Applications Extension Program at Old Age Home for Mentally Challenged Elderly Women on 18.09.2024
B.Com Computer Applications students conducted a community awareness program at a old age home located at Porur that provides accommodation to mentally challenged elderly women. This extension program is a collaborative effort where students from all three academic years contributed significantly and demonstrated compassion and social responsibility towards this vulnerable group.
Donation of Essentials
Understanding the needs of the senior citizens, the students donated in the form of collecting essential items such as rice and other essentials. The response over these three years has been extraordinary, with students contributing wholeheartedly to ensure that women are equipped to meet their daily needs. These items are carefully packaged and distributed to the home administration to support the residents' well-being.
Entertainment and Communication
Students brought joy and brightness to the lives of elderly women by organizing cultural events. They brought a series of dances and song. Despite their mental problems, the elderly women have happy faces and applauded the music and efforts of the students. This discussion not only enlightened the people, but also made the students understand how to understand and care for the elderly.
Reflection
This effort and visit is not only about providing necessary things, but also about establishing relationships between students and elderly women. This activity encourages students to experience community service and personal growth. It helps them understand the importance of helping those in need, especially the elderly, who often face isolation and neglect. The joy and gratitude of the residents made the program very rewarding and memorable for all participants.
Outcome:
The extension program promotes the values of care, empathy, and social responsibility among students. It also highlighted the importance of community support for the elderly, particularly those with mental challenges. The contributions made by the students and their time spent with the residents left a lasting impact, making it a significant step toward fostering a more compassionate society.
Department of Visual Communication at S.A. College of Arts and Science organized an insightful guest lecture on 16.09.2024
Department of Visual Communication at S.A. College of Arts and Science organized an insightful guest lecture featuring Mr. Ashwin Prasath, Senior Principal Photographer at The New Indian Express. The session began at 10 AM with the traditional lighting of the lamp, symbolizing the dispelling of darkness through knowledge and wisdom. Faculty members, more than 200 students including other college students, and other dignitaries were present to witness the event. Mr. Ashwin Prasath is a well-known figure in the field of photojournalism with years of experience covering significant events across Tamilnadu. His extensive career has seen him capture moments that not only inform but also move society. He shared valuable insights from his professional journey, focusing particularly on the ethics and challenges of photojournalism.
The Role and Ethics of a Photojournalist During his lecture, Mr. Prasath stressed the importance of a photojournalist's role in serving society. He believes that the primary responsibility of a photojournalist is to present news as it is without embellishment or manipulation. His motto, "News is news; there is no need to change it. Show it as it is," resonated with the audience. According to him, photojournalists must
remain true to the events they capture and avoid distorting reality. He discussed the ethical responsibility that comes with wielding a camera, particularly the need to honestly document events as they unfold, without interference or staged shots. In an era where the lines between reality and manipulation are often blurred, Mr. Prasath emphasized that photojournalists should strive to remain credible and unbiased, showcasing real stories through their lens. The Practical Challenges of Photojournalism One of the key points Mr. Prasath raised was the importance of knowing the geographical terrain of one's working environment. He advised aspiring photojournalists to familiarize themselves with the city they cover, particularly its various routes and locations. In fast-paced news scenarios, where every second counts, this knowledge could be a lifesaver.
Mr. Prasath also touched upon the challenging conditions under which photojournalists often work. Whether it’s covering protests, natural disasters, or conflict zones, a photojournalist must be prepared to face unpredictable and often dangerous situations. He explained that capturing the perfect image often requires immense patience, quick reflexes, and a deep understanding of the visual narrative.
Photojournalism vs. Post-Production
In a thought-provoking discussion, Mr. Prasath expressed his skepticism towards post- production work in photojournalism. While post-production tools such as Photoshop are widely used in the industry, he believes that they should be used sparingly, if at all, in the context of journalism. "A photojournalist’s job is to capture reality, not to create it," he said, emphasizing that excessive editing undermines the authenticity of the story being told. Storytelling through Photographs One of the highlights of the session was Mr. Prasath showcasing some of his best photographs. These images, capturing a wide range of emotions and situations, served as powerful examples of how photographs can tell stories without the need for words. He explained to the students the significance of visual storytelling, illustrating how a well-timed and thoughtful photograph can communicate complex narratives in ways that text often cannot. To further illustrate this point, Mr. Prasath shared images taken by Danish Siddiqui, the renowned Indian photojournalist who tragically lost his life while on assignment in Afghanistan in 2021. Siddiqui’s work, particularly his coverage of the Rohingya refugee crisis and the COVID-19 pandemic in India, serves as a benchmark for impactful photojournalism. Mr. Prasath explained how Siddiqui’s ability to visualize the story before even clicking the shutter made his photographs not just visually stunning but also deeply evocative. Siddiqui's death was a somber reminder of the dangers that photojournalists face while documenting the truth.
Conclusion
Mr. Ashwin Prasath’s lecture was a profound learning experience for the students, offering them a glimpse into the reality of life as a photojournalist. His emphasis on ethics, the importance of geographical knowledge, and the challenges faced in the field provided invaluable insights for those aspiring to enter this dynamic profession. By showcasing his own work and that of Danish Siddiqui, Mr. Prasath inspired students to think beyond the lens and understand the deeper narrative they are capturing.
The session concluded with an interactive Q&A, during which students eagerly asked questions about the nuances of photojournalism, the role of technology, and the ethical dilemmas faced in the profession. Mr. Prasath's words of wisdom and his practical advice will undoubtedly leave a lasting impact on the budding photojournalists in attendance.
Onam celebrations at S.A. College of Arts & Science, organized by the Rotaract Club on 16.09.2024
The Onam celebrations at S.A. College of Arts & Science, organized by the Rotaract Club of SACAS, showcased the rich cultural heritage of Kerala through a variety of traditional events.
*Onam Pookalam:*
Each department contributed to the vibrant Onam Pookalam competition by creating intricate and colourful floral designs. The event celebrated creativity and teamwork, with prizes awarded to the most outstanding floral arrangements.
*Onam Sadya:*
Departments presented a delightful array of pre-cooked traditional dishes in the Onam Sadya competition. Prizes were awarded for the best presentations, celebrating the rich culinary traditions of Onam.
*Exposition of Mahabali Chakravarthy:*
The festivities continued with a grand exposition of Mahabali Chakravarthy on the college grounds, bringing the legendary king’s story to life and adding a cultural dimension to the event.
*Drum Ecstasy – Chenda Melam:*
A highlight of the celebrations was the exhilarating Chenda Melam performance, where traditional drummers filled the air with rhythmic beats, creating an electrifying atmosphere and drawing the celebrations to a vibrant close.
The Onam celebration fostered a sense of unity and cultural pride, with prizes awarded for excellence in both the Pookalam and Sadya events. The event successfully brought the spirit of Onam to life within the college.
Unnat Bharat Abhiyan and the National Service Scheme (NSS) organized Human Chain Awareness on World Ozone Day on 16.09.2024
Human Chain Awareness on World Ozone Day, 16th September 2024, Unnat Bharat Abhiyan and the National Service Scheme (NSS) of S.A. College of Arts & Science jointly organized a Human Chain event at the college entrance. The initiative aimed to raise public awareness about the Montreal Protocol, ozone layer depletion, and the impact of climate change.
200 students participated enthusiastically, holding innovative placards with creative slogans and messages. The placards highlighted the dangers of ozone depletion, promoted the significance of the Montreal Protocol, and encouraged sustainable practices to reduce the carbon footprint and mitigate climate change.
The human chain was formed at a strategic location visible to the public, creating a powerful visual display of commitment to the environment. The messages on the placards captured attention, spreading awareness on the crucial steps needed to protect the ozone layer and combat climate change.
At the conclusion of the event, all participants took a pledge to protect the environment, commit to climate action, and adopt practices that support the healing of the ozone layer and reduce harmful emissions.
Purpose of the Event:
The event aimed to:
Spread awareness on the Montreal Protocol and the ongoing fight against ozone depletion.
Promote understanding of the connection between ozone layer protection and climate action.
Encourage sustainable living and responsible consumption of resources.
The active involvement of the students, along with their creativity and commitment, made the event highly successful. The event ended on a positive note with a collective pledge, reinforcing the role of youth in driving climate action and environmental protection.
Outcome:
The collaboration between Unnat Bharat Abhiyan and NSS on World Ozone Day not only raised awareness but also inspired collective action, marking an important contribution to the global efforts in ozone layer protection and climate change mitigation.
Department of Computer Science with Artificial Intelligence hosted a guest lecture & fresher's day celebrations on 14.09.2024 The theme "Manam, Mozhi, Mai: The Way to AI"
The Department of Computer Science with Artificial Intelligence hosted a guest lecture by Dr. B. Damodaran, Advocate and Trainer in Soft Skills, as part of their fresher's day celebrations. The theme "Manam, Mozhi, Mai: The Way to AI" explored the growing field of Artificial Intelligence, drawing parallels with Tamil and Indian philosophical concepts.
Highlights:
-Dr. Damodaran emphasized the importance of communication with AI, highlighting prompt engineering as a crucial aspect of implementing "Manam" (thought) in future AI developments.
- He addressed concerns about AI causing unemployment, instead stressing that AI will change employability conditions, creating a high demand for AI engineers.
- The speaker showcased the vast scope of Tamil language in AI, encouraging students to explore this emerging field.
Key Takeaways:
- AI has the potential to transform human thought, language, and existence.
- Effective communication with AI is essential for future developments.
- AI will create new job opportunities, particularly in AI engineering.
- Tamil language has significant potential in AI applications.
The event was well-received by students, who actively engaged in the discussion, exploring the intersection of culture and technology. The session successfully motivated students to delve deeper into the ever-evolving landscape of AI, inspiring them to contribute to its limitless potential.
Detailed Descriptive Report: "Manam, Mozhi, Mai: The Way to AI"
Event Overview:
- Event Title: Manam, Mozhi, Mai: The Way to AI
- Date: September 14, 2024
- Time: 10:00 A.M. - 12:00 Noon
- Organized by: Department of Computer Science with Artificial Intelligence
- Guest Speaker: Dr. B. Damodaran, Advocate and Soft Skills Trainer
Introduction:
The Department of Computer Science with Artificial Intelligence organized a special guest lecture as part of the fresher’s day celebrations for the academic year 2024. The event, titled "Manam, Mozhi, Mai: The Way to AI," aimed to introduce students to the exciting and rapidly evolving field of Artificial Intelligence (AI) while exploring the philosophical dimensions rooted in Tamil and Indian thought. The keynote address was delivered by Dr. B. Damodaran, a well-regarded advocate and expert in soft skills training, known for his proficiency in Tamil literature and its intersections with modern technological advancements.
Event Theme and Purpose:
The overarching theme of the lecture was the interplay between Manam (thought), Mozhi (language), and Mai (existence) and how these concepts can be seen in the development of AI. The title itself reflected a philosophical approach to Artificial Intelligence, drawing attention to the ways in which human thought, language, and existence can shape and be shaped by AI technology. The event sought to engage students not only in the technical aspects of AI but also in its cultural and ethical dimensions.
Key Highlights:
- Importance of Communication in AI: Dr. Damodaran began his lecture by emphasizing the critical role of communication in the development and interaction with AI systems. He highlighted the emerging field of "prompt engineering," where effective communication with AI models, such as language models and chatbots, is key to unlocking their full potential. According to Dr. Damodaran, prompt engineering serves as a manifestation of "Manam" (thought) in AI, where human inputs guide the AI’s responses and actions. This idea resonated deeply with students as they recognized the power of clear and precise instructions in shaping AI behavior.
- AI and Employment: A significant portion of the lecture was dedicated to addressing concerns about AI and its potential to displace jobs. Dr. Damodaran tackled this issue head-on, arguing that while AI may lead to shifts in the job market, it is not necessarily a threat to employment. Instead, AI will transform employability, creating a surge in demand for AI engineers, data scientists, and technology specialists. He reassured students that mastering AI-related skills would open new career opportunities, particularly in fields where AI complements human abilities rather than replaces them.
- Tamil Language in AI: One of the most inspiring sections of the lecture revolved around the application of Tamil language in AI systems. Dr. Damodaran passionately discussed the vast potential of Tamil in contributing to the AI landscape. He urged students to explore how regional languages like Tamil can be integrated into AI models, enhancing their relevance in diverse linguistic contexts. The idea that AI could be trained to understand and process Tamil texts and speech was especially motivating for students, encouraging them to consider the cultural implications of AI development.
Key Takeaways:
The lecture offered several important takeaways for students, encouraging them to approach AI from a multidimensional perspective that incorporates both technical proficiency and cultural awareness:
- AI's Transformational Potential: AI has the capacity to reshape human thought, language, and existence, influencing everything from communication patterns to the very nature of human work.
- Communication with AI: Effective communication, particularly through prompt engineering, will be a crucial aspect of future AI developments. Clear instructions and thoughtful interaction will play a major role in determining how AI systems operate.
- AI and Employment: While AI may change the nature of employment, it will create new job opportunities, especially in AI engineering and related fields. Students are encouraged to acquire skills that will prepare them for these new opportunities.
- Cultural Integration in AI: Regional languages like Tamil have immense potential in the AI space, and there is a growing need for AI systems that understand and interact with local languages. This opens up avenues for innovation, particularly in creating inclusive and accessible AI applications.
Student Engagement:
The lecture was well-received by the audience, particularly the freshers who found the discussion on the intersection of culture and technology thought-provoking. The interactive nature of the event allowed students to engage with Dr. Damodaran on various topics, from the ethical concerns surrounding AI to the practical implications of AI in everyday life. Many students were inspired by the idea that AI is not just a technological tool but a field that touches upon deep philosophical questions related to human thought and existence.
Conclusion:
The guest lecture on "Manam, Mozhi, Mai: The Way to AI" successfully blended the technical and philosophical dimensions of AI, leaving a lasting impression on the students. Dr. B. Damodaran's insights into the evolving landscape of AI, its impact on employability, and the role of Tamil language in AI applications provided students with a holistic view of the field. By drawing connections between AI and concepts from Indian philosophy, the event encouraged students to think critically about their future in AI while remaining rooted in their cultural heritage.
The event concluded with a vote of thanks, and students left with a renewed enthusiasm for exploring the limitless potential of AI, both as a technology and as a tool for societal transformation.
சென்னையில் எஸ். ஏ கலை மற்றும் அறிவியல் கல்லூரி மாணவர்களின் மாபெரும் ஊர்வலம் - 14.09.2024
சென்னையில் எஸ். ஏ கலை மற்றும் அறிவியல் கல்லூரி மாணவர்களின் மாபெரும் ஊர்வலம்
சென்னை திருவேற்காடு எஸ். ஏ கலை மற்றும் அறிவியல் கல்லூரியின் ஊட்டச்சத்துத் துறையும் நாட்டு நலப் பணித்திட்டமும் உன்னத் பாரத் அபியானும் இணைந்து 14 .9 .24 அன்று காலை 9.30 மணி அளவில் பூந்தமல்லி தாலுகாவில் உள்ள கண்ணபாளையம் மற்றும் மேட்டுப்பாளையம்
கிராமங்களில் தேசிய ஊட்டச்சத்து மாதத்தை ஒட்டி ஊட்டச்சத்து மற்றும் உணவு சார் விழிப்புணர்வு ஊர்வலத்தை ஏற்பாடு செய்து நடத்தியது. கல்லூரியின் தாளாளர் திரு.ப.வெங்கடேஷ் ராஜா மற்றும் கல்லூரி இயக்குநர் முனைவர் சாய் சத்யவதி கல்லூரியின் முதல்வர் முனைவர் மாலதி செல்வக்குமார் ஆகியோர்களின் வழிகாட்டுதலில் இந்நிகழ்ச்சியில் 100 மாணவர்கள் கலந்து கொண்டு உணவு மற்றும் ஊட்டச்சத்து விழிப்புணர்வு குறித்த விளம்பரப்
பதாகைகளை கைகளில் ஏந்தி முழக்கமிட்டு ஊர்வலமாக நடந்து சென்று விழிப்புணர்வை ஊட்டினர். இந்நிகழ்ச்சியின் தொடக்க விழாவில் கண்ணபாளையம் ஊராட்சி மன்றத் தலைவர் திரு ஆதி கேசவன், மாமன்ற உறுப்பினர் திரு பகவதி கண்ணன் மற்றும் திரு முத்துகிருஷ்ணன் ஆகியோர் கலந்து கொண்டனர். இரு கிராமங்களிலும் பொதுமக்கள் மாணவர்களின் ஊர்வலத்தில் வெளியிட்ட விழிப்புணர்வு வாசகங்களைக் கண்டு உடல் நலம் காக்கும் ஊட்டச்சத்து குறித்த விழிப்புணர்வு பெற்றனர். இந்நிகழ்ச்சிக்கான விரிவான ஏற்பாட்டை கல்லூரி நிர்வாகம் மிகச் சிறப்பாகச் செய்திருந்தது குறிப்பிடத்தக்கது.
SCHOOL OF MANAGEMENT Orientation Programme ” Embrace’24” on 12.09.2024 – Day 5
The orientation programme “Embrace 24” on 13/09/24 for I MBA Students of School of Management started with Knowledge Sharing in FINANCE Domain by Mr.Glenn Roger Carr,Co-Founder & Director,Finmark Trainers India Pvt. Ltd. The guest Glenn Roger Carr came with the live stock market presentation and how it works. He explained the importance of investing in capital market from the engage with the live examples. He gave ideas to the young students on how to invest in the stock market and how it will bring profit in the future. He shared three important C’s a) Improve your communication b)Be confident c)Continuity.
SCHOOL OF MANAGEMENT Orientation Programme ” Embrace’24” on 11.09.2024 - Day 3
There were three sessions on 11/09/2024 and international experts addressed the students through online mode
Session I
Knowledge sharing session by Dr. Riccardo Corrado, Associate Professor, CamEd Business School. Cambodia
The speaker Started presented the session on Digital Transformation, He explained the need for transformation and the need for the students to accept this and equip accordingly. He also spoke on development or outsource are the means to collaborate and communication. The speaker also highlighted the importance of Change management.
Session II
Knowledge sharing session by Dr. Dinesh Elango Associate Professor, American University of Phnom Penh, Cambodia.
The second session on 11/09/2024 was led by Dr. Dinesh Elango Associate Professor, American University of Phnom Penh, Cambodia. The lecture was on Business analytics and its types, its features. He shared the importance of Data Visualisation and Reporting. He motivated the students by giving examples from the work carried out by his students in Business Analytics.
Session III
Knowledge sharing session Mr. Mah Yik Choong, Head of E- Business, RHB Bank, Cambodia.
The third session of 11/09/24 was led by Mr. Mah Yik Choong, Head of E- Business, RHB Bank ,Cambodia. Mr.Mah highlighted the importance of Digital transformation in Banking, he addressed about the key pillars of digital transformation in Banking and the challenges in digital transformation faced by banking sector. Mr.Mah aslo discussed a case study on loans in the light of digital transformation.
