S.A. College of Arts & Science in association with the PG Department of Commerce organised an informative guest lecture on 29.01.2026
From Scroll to Sale: Turning Clicks into Customers at SACAS On 29 January 2026, the Citizen Consumer Club of S.A. College of Arts & Science, in association with the PG Department of Commerce , organised an informative guest lecture on “Digital Marketing: From Scroll to Sale.” The session was delivered by Ms. Punithalakshmi, Software Trainer at NIIT Ltd, Chennai. The programme aimed to give students practical knowledge about how digital platforms influence consumer behaviour and purchasing decisions.
The lecture focused on how users move from scrolling through social media, websites, and mobile applications to completing a purchase. The resource person explained the importance of content-driven engagement, creative storytelling, data analytics, and performance marketing. Various content formats such as reels, advertisements, and landing pages were discussed to show how they attract attention and improve conversion rates.
The session also highlighted the role of short-form videos and retargeting strategies in increasing user engagement and sales. Overall, the programme helped students understand the digital customer journey and the importance of converting online interest into real sales through effective digital marketing strategies.
