Department of Bachelor of Business Administration, in association with IQAC, S.A. College of Arts & Science and S.A. School of Management, organised a Guest Lecture on 13.07.2026

SACAS Encourages Young Entrepreneurs Through Personal Branding Session.

The Department of Bachelor of Business Administration, in association with IQAC, S.A. College of Arts & Science and S.A. School of Management, organised a Guest Lecture on “Personal Branding for Young Entrepreneurs” on 13 July 2026 at the College Auditorium. The programme featured Mr. Naresh Kumar Gopalakrishnan, Team Leader – GNK Global EXIM (Export) & Business Operations and Head at Cluster Squard Technologies, as the Chief Guest.

In his keynote address, the speaker emphasized that trust is the foundation of personal branding and business success. He encouraged students to adapt to emerging technologies, build a strong personal brand before starting a business, and remain consistent in their entrepreneurial journey. The session highlighted the effective use of social media platforms such as X (Twitter), Instagram, and LinkedIn, along with business platforms like IndiaMART and AI tools such as ChatGPT for customer engagement and business growth.

The lecture motivated students to explore government startup schemes, invest wisely, develop confidence in handling social media challenges, and cultivate the right mindset for entrepreneurial success. The interactive programme provided valuable insights into modern business branding and inspired students to become future-ready entrepreneurs.