IIC Calendar Activity – Business Model Canvas
Date: 06.03.2024
Venue: SF10, S.A. College of Arts & Science
Time: 12:00 PM – 1:30 PM
The S.A. College of Arts & Science, in association with the Institution Innovation Council (IIC), organized an IIC Calendar Activity session on “Business Model Canvas.”
The resource person for the session was Dr. M. Meenakshi, Associate Professor, Department of Accounting and Finance, Patrician College of Arts and Science.
Dr. Meenakshi led an engaging session by explaining the nine building blocks and channels of the Business Model Canvas. She illustrated the concept using a live example of Zomato, a leading food delivery application operating in around 24 countries, helping users order food directly from restaurants through its app.
She elaborated on identifying target customers, linking Corporate Social Responsibility (CSR) with the company’s model, and understanding customer relationships. The discussion also covered aspects like data collection, website and app development, and customer support through various helplines.
Dr. Meenakshi concluded by highlighting how Zomato generates revenue through multiple streams such as food delivery, partnerships, advertisements, promotions, and customer feedback mechanisms.
