Department of Visual Communication Hosts Value-Added Course “Script to Screen” at SACAS on 11.07.2025
Department of Visual Communication Hosts Value-Added Course “Script to Screen” at SACAS
The Department of Visual Communication in association with the Placement Cell of S.A. College of Arts and Science successfully conducted a five-day Value-Added Course titled “Script to Screen” from 7th to 11th July 2025. The course was facilitated by renowned screenwriter and actor Sab John Edathattil, known for his acclaimed works in Malayalam and Tamil cinema.
The program aimed to enhance participants' understanding of cinematic storytelling, screenwriting techniques, and industry practices. With over 165 participants, including 135 internal students and 30 external delegates from institutions such as Vels University, EGS Pillai College, and Government Medical College Hospital, the course saw enthusiastic participation.
Each day was thematically structured—ranging from cinematic story worlds, character development, and conflict to screenplay structure and pitching. Students engaged in interactive lectures, practical assignments, film screenings including Chanakyan, King’s Speech, Guna, and Casablanca, and in-depth Q&A sessions. The sessions were efficiently coordinated by faculty members under the leadership of Dr. Srinivasan R. (HoD), Prof. R.D. Balaji (Course Director), and Dr. K.S. Prabakar (Placement Director).
The course culminated in a valedictory session where feedback was presented, certificates were distributed, and a detailed report was shared by Dr. Sheik Mohamed. Students expressed that the program enriched their creative and narrative skills while bridging the gap between theory and practice in screenwriting.
The department extended heartfelt gratitude to the management, including the Principal Dr. Malathi Selvakkumar and Correspondent Mr. P. Venkatesh Raja, for their constant support in making the event a grand success.
SACAS Hosts Special Screening of Upcoming Tamil Film Varanasi on July 3rd and 4th,2025
SACAS Hosts Special Screening of Upcoming Tamil Film Varanasi
S.A. College of Arts & Science, in collaboration with Birsamunda International Film Awards (BIFA) and the Department of Visual Communication, organized a special two-day screening of the upcoming Tamil film Varanasi on July 3rd and 4th, 2025. Held at the SACAS Preview Theater, the event brought together staff and students from the Visual Communication department and various other academic streams.
Directed by Suresh and edited by Srivatsan, Varanasi is a feel-good drama that captivated the audience with its engaging storytelling and cultural themes. Dr. R. Srinivasan, Head of the Department, welcomed the chief guest, Mr. Yuv Gokul Rangaswamy, film producer and distributor from Generous Entertainments.
The event offered a platform for critical viewing, film appreciation, and interactive discussions, enhancing participants' understanding of contemporary cinema and strengthening the academic–industry connection.
IMMERSION DAY 2025 Organized by the Department of Visual Communication on 02.07.2025
IMMERSION DAY 2025 Organized by the Department of Visual Communication
S.A. College of Arts and Science – 2nd July 2025
The Department of Visual Communication at S.A. College of Arts and Science proudly conducted Immersion Day 2025, a one-day induction programme designed to welcome and orient the first-year Visual Communication students. Held on 2nd July 2025 at the SACAS Theatre, the event was marked by the gracious presence of students, parents, faculty members, and distinguished guests.
The programme commenced at 10:00 AM, beginning with the Tamil Thai Vazhthu and a warm welcome to all attendees. The Course Director, Mr. R.D. Balaji, provided an insightful introduction and overview of the event, outlining its purpose and vision.He emphasised the role of media play vital role in day today life and instructed the students to be focused to catch their dreams.
The Placement Director shared insights on building discipline, nurturing creativity, and preparing for career opportunities.
The Head of the Department Dr.R. Srinivasan extended a heartfelt welcome to the Chief Guest, acclaimed film director Thiru. Rajesh M. Selva, known for his impactful films Thoongavanam and Kadaram Kondan. The support of Thiru. Venkateshraja, Correspondent; the Principal, and the Director of the institution ensured the success of the event through their continuous support and encouragement.
Purpose of the Event
Immersion Day 2025 aimed to:
Welcome the incoming batch of first-year Visual Communication students.
Offer orientation into the department’s academic and creative framework.
Provide exposure to real-world media practices through interaction.
Keynote Speech by Thiru. Rajesh M. Selva, who shared his filmmaking journey and emphasized:
Disciplining one's thoughts
Waking up early
Developing a consistent reading habit
A comprehensive overview of the curriculum and departmental goals was presented to both students and parents.
The event concluded with a feedback session, capturing the excitement and aspirations of the freshers.
Department of Visual Communication at S.A. College of Arts and Science organized a Fans Meet for “JINN: The Pet” Movie on 19.05.2025
The Department of Visual Communication at S.A. College of Arts and Science organized a Fans Meet for Mugen Rao in anticipation of his upcoming Tamil film “JINN: The Pet”, set to release worldwide on 30th May 2025. The event was initiated and presented by Mr. R.D. Balaji, Course Director of the Department of Visual Communication, as part of the department’s extension activities. It was conducted exclusively for Visual Communication students, offering them a valuable opportunity to gain insights into the world of filmmaking. The core team of “JINN: The Pet”, including Director T.R. Bala and the film’s lead actor Mugen Rao, took the stage at 2:30 PM. The event quickly gained momentum with the participation of influencers, the technical crew, enthusiastic fans, and students. Anchor Diya gracefully welcomed the gathering and introduced Mr. Mugen Rao, highlighting his achievements from the early stages of his career. Mugen, who is also a singer and actor, emphasized that consistent effort is the key to success. Director T.R. Bala engaged the audience with a behind-the-scenes look at the making of the horror-comedy film. He discussed the use of CG, animation, SFX, and prosthetics to achieve realistic ghost effects. He also revealed that the story is inspired by true incidents, which added to the audience’s intrigue. The excitement peaked with a live magic performance, followed by the screening of the film’s song album featuring catchy music scored by Vivek and Mervin, which was well-received by the audience. The interactive session with the audience created a buzz of anticipation for the film’s release. Mugen Rao expressed his excitement and hope for the film's success. Overall, the screening and interaction were highly appreciated, reinforcing the idea that creativity has no limits. The event served as a platform for multi-talented students to be inspired and showcase their abilities.
Department of Visual Communication organized a heartfelt Farewell Ceremony on 25.04.2025
The Department of Visual Communication organized a heartfelt Farewell Ceremony to bid adieu to the outgoing students of II M.Sc. Visual Communication (2023-25) and III B.Sc. Visual Communication (2022-25). The event was held on 25th April 2025 at the preview theatre, and was filled with emotion, celebration, and a strong sense of belonging. The program commenced with the lighting of a lamp that set the tone for the occasion, followed by a warm welcome address by the Head of the department, Dr. R Srinivasan. The HoD delivered an inspiring speech appreciating the achievements and creative contributions of the graduating students. Faculty members of the department shared their memories and extended their best wishes for the students' future endeavors in the fields of media, communication, and design.
As part of the celebration, juniors from both the undergraduate and postgraduate streams presented cultural performances including dance, music, and skits, showcasing their affection and admiration for their seniors. These performances added vibrancy and warmth to the occasion. The highlight of the event was the sharing session where outgoing students reflected on their journey, recalled memorable moments, and expressed their gratitude to the department, faculty, and peers. Some became emotional while reminiscing about their growth, learning experiences, and friendships built over the years.
Mementos and certificates were distributed as tokens of appreciation and remembrance. A video montage created by juniors featuring snapshots of college life and behind-the-scenes moments left everyone nostalgic. The event concluded with a vote of thanks by the students, followed by a group photo session and refreshments. It was a perfect send-off that celebrated the bonds, creativity, and spirit of the Visual Communication community. We wish all the outgoing students great success and happiness in all their future endeavors.
SA College Hosts Assistant Director Interview for Renowned Filmmaker’s Upcoming Project on 12.04.2025
SA College Hosts Assistant Director Interview for Renowned Filmmaker’s Upcoming Project
SA College of Arts & Science witnessed a vibrant blend of talent and ambition on April 12, 2025*, as it hosted an exclusive **Assistant Director interview session**. The event was spearheaded by celebrated filmmaker **Mr. Manimoorthy**, best known for his critically acclaimed film *LARA*, and now on the lookout for fresh talent for his upcoming cinematic venture.
Students from all academic streams actively participated in the session, bringing their creativity, energy, and passion for cinema to the forefront. The event offered a unique platform for aspiring filmmakers to gain invaluable real-world exposure and take their first step into the dynamic world of the film industry.
This initiative reflects SA College’s continued commitment to bridging the gap between academic learning and professional experience, especially in the creative and performing arts.
Department of Visual Communication, S.A. College of Arts & Science, organized an International Film Festival on 24.03.2025 to 25.03.2025
The Department of Visual Communication, S.A. College of Arts & Science, organized an International Film Festival titled "Frames of Legacy", a retrospective on the works of the renowned Sri Lankan filmmaker, Thiru. Prasanna Vithanage. The two-day festival, held on 24th and 25th March 2025, took place at the SACAS Theatre from 10:00 AM to 4:00 PM. This initiative was led by Mr. R.D. Balaji, who played a crucial role in bringing this significant event to life.
DAY 1 – 24th March 2025
The Program commenced at 9:00 AM with a traditional lamp-lighting ceremony, symbolizing enlightenment and knowledge. Mr. R.D. Balaji extended a warm welcome to the Chief Guest and the audience. His speech highlighted the significance of cinema in storytelling and Prasanna Vithanage’s contribution to world cinema, particularly in addressing socio-political issues through his films.
Film Screening 1: "With You, Without You" (2012)
Duration: 1 hour 30 minutes
This poignant film explores themes of love, guilt, and redemption in post-war Sri Lanka. It tells the story of a Tamil woman and a Sinhalese man, portraying the complexities of ethnic tensions and human relationships. After the screening, an interactive Q&A session took place with the Chief Guest, where students eagerly asked questions about the film’s themes, character development, and cinematography.
Film Screening 2: "Gaadi" (2019)
Duration: 1 hour 43 minutes
"Gaadi" narrates a powerful tale of identity, oppression, and resistance set in 1814 Sri Lanka. The film follows a Kandyan aristocratic woman who is forced into an oppressed caste, highlighting themes of class struggle and social discrimination.
Following the screening, another interactive discussion was held. Students engaged in a thoughtful conversation with the guest, raising questions about historical accuracy, cinematic techniques, and the challenges of portraying sensitive topics on screen.
DAY 2 – 25th March 2025
Film Screening 3: "Paradise" (2023)
Duration: 1 hour 33 minutes
"Paradise" delves into contemporary issues of privilege, migration, and self-discovery. The film follows a couple on vacation in Sri Lanka, whose experiences unravel hidden tensions and uncomfortable truths about their relationship and the society around them. Podcast Interactive Session with Thiru. Prasanna Vithanage: A major highlight of the festival was the exclusive podcast-style conversation with Prasanna
Vithanage himself. He shared insights into his filmmaking journey, the inspiration behind his works, and the social issues he seeks to address through cinema. This session provided a rare opportunity for students to directly engage with the filmmaker, gaining valuable knowledge about the creative and technical aspects of filmmaking. Valedictory Function The festival concluded with a Valedictory Function, where Mr. R.D. Balaji delivered a closing speech, appreciating the students’ enthusiasm and Prasanna Vithanage’s contribution to cinema. Certificates of participation were distributed, and the event ended on a high note, leaving the audience inspired by the power of cinema in storytelling and social change.
Conclusion
The International Film Festival – Frames of Legacy was a resounding success, offering students a unique opportunity to explore global cinema and engage with an acclaimed filmmaker. The interactive discussions and screenings deepened their understanding of visual storytelling, history, and social narratives in film. The event not only celebrated the legacy of Thiru. Prasanna Vithanage but also reinforced the importance of meaningful cinema in shaping perspectives and sparking conversations.
S.A College of Arts & Science host the Fans Festival on 17.03.2025
our institution will host the Fans Festival, featuring the acclaimed actress Bhavana, in collaboration with Galata Media on 17.03.2025.
Department of Visual Communication One-Day Workshop On "The Art Of Acting" on 13.02.2025
The workshop commenced with a warm welcome address by Dr. R. Srinivasan, Head of the Department. He emphasized the importance of acting as an art form and its impact on the entertainment industry. He encouraged students to actively participate and learn from the esteemed resource person. Introduction of the Resource Person: - The Department Director, Mr. R. D. Balaji, introduced the guest speaker, Mr. Shanmuga Raja, a renowned film actor and theatre director. He highlighted Mr. Raja’s contributions to the film and theatre industry, acknowledging his expertise in the field of acting. Art of Acting: This session provided an in-depth understanding of the fundamentals of acting, focusing on various elements essential to performance. Understanding the Fundamentals of Acting: Participants were introduced to the basics of acting, including character development, emotional expression, and stagecraft. The session emphasized how an actor must internalize emotions and effectively portray them to an audience.
Body Language: The importance of non-verbal communication was highlighted. Students learned how gestures, posture, and movement contribute to delivering a powerful performance. Voice Modulation: The session explored voice training techniques, including pitch control, tone variation, and articulation. These skills help actors convey emotions and dialogues convincingly. Stage Presence: Students were taught how to command the stage with confidence and authenticity. This included exercises on movement, positioning, and maintaining audience engagement. Methods and Madness: This segment delved into different acting methodologies, showcasing how actors immerse themselves into roles using various techniques. Method Acting: Inspired by the Stanislavski system, students explored techniques where
actors deeply connect with their characters by drawing from personal experiences and emotions. Improvisation Techniques: The workshop included interactive exercises where students performed impromptu scenes, helping them think on their feet and develop spontaneity in acting. Character Immersion: This involved understanding the psychology of a character, their background, motivations, and behaviors, allowing actors to portray roles with authenticity and depth. Madness in Acting: The session also covered the unpredictable and experimental side of acting, encouraging students to push their creative boundaries and embrace unconventional approaches to performance. The final session was an engaging and insightful discussion where students had the opportunity to interact with Mr. Shanmuga Raja. Key takeaways from the session included: Insights into the Acting Profession: Mr. Raja shared his journey in the film and theatre industry, offering real-world experiences and challenges faced by actors. Industry Challenges: The discussion covered the competitive nature of the industry, the importance of perseverance, and how to overcome rejection and criticism. Career Opportunities: Students learned about different career paths in acting, including theatre, film, television, and digital media. Participants posed questions about character preparation, auditions, and professional growth, receiving valuable advice and mentorship from the resource person. Students from SACAS and other colleges actively participated in the workshop. They posed insightful questions and demonstrated great enthusiasm during interactive sessions. Podcast Coverage: The event was documented through a podcast hosted by Amritha (II B.Sc. Viscom) and Abhishek (I M.Sc. Viscom). They captured key moments and insights shared during the workshop, making it accessible to a broader audience The workshop concluded with a heartfelt vote of thanks delivered by Mrs. Sridevi. She expressed gratitude to the resource person, faculty members, and students for making the session a successful and enriching experience.
Conclusion
The workshop on "Art of Acting" provided an invaluable learning experience for aspiring actors and media students. Mr. Shanmuga Raja’s expertise and engaging delivery enriched the participants' understanding of the nuances of acting. The interactive discussions fostered a deeper appreciation of performance arts, inspiring students to pursue their creative aspirations in the field of acting and media.
Department of Visual Communication at SA College of Arts and Science conducted a flash mob on 12.02.2025
The Department of Visual Communication at SA College of Arts and Science successfully conducted a flash mob to announce the upcoming song release produced by SA Production. This event aimed to generate excitement and showcase student talent. The performance was well-coordinated, attracting a large audience and creating a vibrant atmosphere. The department sincerely thanks Correspondent Sir, Principal Ma’am, Director Ma’am, and all HODs for their support. The event’s success highlights the importance of practical exposure in media and event management, reinforcing creative learning opportunities for students. We look forward to more such initiatives in the future.
