Department of Visual Communication at S.A. College of Arts & Science organized an insightful industrial visit on 06.02.2025
Students Explore the World of Print Media: Industrial Visit to Indian Express
The Department of Visual Communication at S.A. College of Arts & Science organized an insightful industrial visit on 5th February 2025, to the Indian Express premises, providing students with an in-depth understanding of the print media industry. Around 60 enthusiastic students participated in the visit, gaining valuable exposure to the nuances of publishing and production techniques.
The visit offered a unique opportunity for students to observe the intricacies of news production, including layout design, editing processes, and printing operations. A highlight of the day was an interactive session with the Production Manager, who shared practical insights into the industry and discussed career prospects in the field. Students also seized the chance to exchange contact information for potential internship opportunities, further bridging the gap between academia and the professional world.
This enriching experience left students motivated to explore careers in print media while fostering a deeper appreciation for the efforts behind delivering credible news to readers.
Department of Visual Communication at S.A. College of Arts & Science organized an insightful industrial visit on 05.02.2025
Students Explore the World of Print Media: Industrial Visit to Indian Express
The Department of Visual Communication at S.A. College of Arts & Science organized an insightful industrial visit on 5th February 2025, to the Indian Express premises, providing students with an in-depth understanding of the print media industry. Around 60 enthusiastic students participated in the visit, gaining valuable exposure to the nuances of publishing and production techniques.
The visit offered a unique opportunity for students to observe the intricacies of news production, including layout design, editing processes, and printing operations. A highlight of the day was an interactive session with the Production Manager, who shared practical insights into the industry and discussed career prospects in the field. Students also seized the chance to exchange contact information for potential internship opportunities, further bridging the gap between academia and the professional world.
This enriching experience left students motivated to explore careers in print media while fostering a deeper appreciation for the efforts behind delivering credible news to readers.
Department of Visual Communication at S.A. College of Arts & Science organized an insightful two-day workshop on Design Thinking 28.01.2025 & 29.01.2025
The Department of Visual Communication at S.A. College of Arts & Science organized an
insightful two-day workshop on Design Thinking, conducted by Mr. Jothivelu Periyasamy, a
leading UX/UI designer known for his expertise in wireframing, prototyping, and multimedia
content creation. The workshop provided students with a comprehensive understanding of
Design Thinking concepts and their application in UI/UX design.
Day 1: Theoretical Exploration of Design Thinking
The first day of the workshop, held on 28th January 2025, focused on the theoretical concepts
of Design Thinking. Mr. Jothivelu began the session by introducing the fundamental principles
of Design Thinking, emphasizing its importance in problem-solving and user-centric design.
Key topics covered during the session included:
Empathizing with Users:Understanding the needs, challenges, and emotions of end-users.
Defining the Problem: Crafting clear and actionable problem statements based on user insights.
Ideation Process: Generating creative solutions through brainstorming and collaborative
thinking.
Prototyping: Developing low-fidelity and high-fidelity prototypes to visualize and test ideas.
Testing and Iteration: Emphasizing the iterative nature of Design Thinking to refine solutions.
The guest shared real-world examples of how Design Thinking is applied in various industries,
particularly in the digital design domain. He highlighted case studies where innovative
solutions were achieved using Design Thinking methodologies, inspiring students to adopt this
approach in their creative projects.
The interactive session encouraged students to ask questions, share their perspectives, and
engage in discussions. The theoretical insights laid a strong foundation for the hands-on
activities planned for the second day.
Day 2: Practical Application of Design Thinking
The second day, conducted on 29th January 2025, was dedicated to the practical
implementation of Design Thinking concepts in UI/UX design.
The session began with a demonstration of software tools commonly used in UX/UI design,
including:
Wireframing Tools such as Figma and Adobe XD.
Prototyping Tools to create interactive user interfaces.
Mr. Jothivelu guided students through a step-by-step process of applying Design Thinking to
a real-world problem. The activity involved:
Empathizing with a Target Audience: Students created user personas and identified pain points.
Ideation and Brainstorming: Teams collaborated to propose innovative solutions.
Wireframing: Students sketched out wireframes to represent the user interface layout.
Prototyping: Using Figma, students developed clickable prototypes to visualize their ideas.
Testing and Feedback:Students tested their prototypes with peers and received constructive
feedback for improvement.
The hands-on session allowed students to bridge the gap between theory and practice, gaining
a thorough understanding of how Design Thinking principles are integrated into the UX/UI
design process. The workshop concluded with a Q&A session, where Mr. Jothivelu addressed
individual queries and provided tips for refining their skills.
The workshop was highly beneficial for students, providing them with
A solid understanding of Design Thinking principles and their significance in creative problem-
solving.
Practical exposure to using industry-standard tools for wireframing and prototyping.
Enhanced teamwork, creativity, and analytical skills through collaborative activities.
Motivation to explore career opportunities in the field of UX/UI design.
Students expressed their appreciation for the engaging and informative sessions conducted by
Mr. Jothivelu. They shared positive feedback, acknowledging the workshop as a valuable
addition to their academic and professional journey.
The two-day workshop on Design Thinking successfully equipped students with essential
knowledge and practical skills required for a career in UX/UI design. The Department of Visual
Communication extends its gratitude to Mr. Jothivelu Periyasamy for sharing his expertise and
inspiring students to think innovatively.
Department of Visual Communication, S.A. College of Arts & Science, organized the screening of the Tamil suspense thriller LARA on 08.01.2025
The Department of Visual Communication, S.A. College of Arts & Science, organized the screening of the Tamil suspense thriller LARA on 8th January 2025 in the SACAS Preview Theatre. This event was spearheaded by Mr. R.D. Balaji, Course Director of the Department of Visual Communication, as part of the department’s initiative to provide students with first-hand exposure to filmmaking and storytelling in contemporary Tamil cinema. The program commenced with a Welcome Address by Dr. R. Srinivasan, Head of the Department of Visual Communication. Dr. Srinivasan emphasized the importance of integrating practical learning experiences like film screenings and interactions with industry professionals into the academic curriculum. Following the welcome address, Mr. R.D. Balaji delivered an Introduction of the Chief Guest and Program Overview. He highlighted the significance of the movie LARA in contemporary Tamil cinema, particularly for its narrative style, gripping screenplay, and the impactful performances of the cast. The screening of LARA began at 9:45 AM and captivated the audience for its entire runtime of 1 hour and 57 minutes. The film, which was released in theatres across Tamil Nadu on 3rd January 2025, has garnered attention for its intense storyline and powerful visuals. Written and directed by Mani Moorthi, LARA stars Ashok Kumar Balakrishnan, M. Karthikesan, Anusreya Rajan, and Varshini Venkat in pivotal roles. The movie delves into themes of resilience, betrayal, and justice, keeping viewers on the edge of their seats with its suspenseful twists and emotionally charged performances.
PUDHU VIBE: Celebrating Creativity and Expression at SA College of Arts and Science on 06.01.2025
*PUDHU VIBE: Celebrating Creativity and Expression at SA College of Arts and Science*
SA College of Arts and Science witnessed an electrifying event on January 6, 2025, through the much-anticipated open mic program, PUDHU VIBE (New Vibe), brought to life today by the creative collaboration of Department of Visual Communication and Tamil Department. The Fueling pot for all the new youthful energies, creativity, really living up to its name of PUDHU VIBE, in association with the FM station, Radio City 91.1, who give a new launch pad for some of its best students to find their voice, singing.
There were about 135 participants, mostly students from the host institution and neighbouring schools and SA Engineering College. This would mean a mixture of participants that brought different perspectives and made the day lively and dynamic.
PUDHU VIBE was an open mic format where participants would do poetry, storytelling, singing, stand-up comedy, and much more. The students take this platform to share every minute thought on social issues to personal experiences; light-hearted to the performances of art.
The creativity and raw talent that the participants brought to the table were not filtered, making it a spectacular event. Many of the performances were emotionally touching for the audience, while others left them laughing in delight. Several students used the stage to bring to light some of the social concerns relevant to their lives, making the event not only entertaining but also thought-provoking.
Radio City 91.1 lent a professional edge to the program. The engagement of the FM station ensured mass reach and helped heighten excitement among participants and attendees.
Both departments' faculty members were thrilled to see the students' talent and creativity showcased. They agreed that such programs are essential for developing creative talent and making people feel like part of a group.
PUDHU VIBE left a mark on all of them by the end of the day. This event has been a proof that there is indeed a need for more platforms to hear young voices. The students and organizers alike are already looking forward to the next edition and eager to continue the tradition of celebrating creativity and innovation.
PUDHU VIBE was much more than an event and an experience with the vibrant spirit of SA College of Arts and Science.
Department of Viscom organized 5-day Value Added Course on ‘The Rythm of Cut’ Day 5
Mr. Lenin and industry Expert in Editing and Filmmaking started his fifth and last day with the introduction and Screening of Short Film
The 5th and final day of the VAC workshop commenced with Mr. Lenin screening a short film, setting the stage for an insightful session on film editing and production. The screening served as a practical example, allowing participants to understand the nuances of editing, shots, and cuts in filmmaking.
Mr. Lenin provided a detailed analysis of various types of shots and cuts used in short films. He explained how different shots—close-up, wide shot, medium shot, etc.—are used to convey emotions, create tension, or provide context. Furthermore, he demonstrated how cuts, transitions, and pacing are essential for enhancing storytelling and maintaining viewer engagement.
He shows Live Editing Demonstration
One of the highlights of the session was the live editing demonstration. Mr. Lenin showcased how a short film is edited in real-time, focusing on both audio and video aspects. The participants were able to observe the complexities involved in cutting, trimming, and arranging footage to form a coherent narrative. Mr. Lenin emphasized the importance of precise timing and rhythm when editing video and audio together.
Our honourable correspondent sir joined the session and honoured the legend personality Mr B Lenin.
In the second session he discussed Audio and Video Editing Techniques
The session delved deeply into the technical aspects of editing. Mr. Lenin introduced the participants to advanced techniques in both video and audio editing, particularly focusing on:
Video Editing: He demonstrated how to manipulate footage, apply effects, and make decisions about scene transitions, timing, and visual aesthetics.
Audio Editing: A significant portion of the session was dedicated to editing the audio track. Mr. Lenin explained how audio editing plays a pivotal role in setting the mood of a scene. He showed how to adjust sound levels, remove unwanted noise, and synchronize sound effects with the video.
He discussed about Background Music (BGM) and Song Editing
A key focus of the session was on Background Music (BGM) and its role in film editing. Mr. Lenin elaborated on the difference between BGM and songs, emphasizing the importance of choosing the right music to complement a film’s tone. He discussed how to differentiate between various types of BGM, such as instrumental tracks, ambient sounds, and songs, and explained how these elements influence the emotional response of the audience.
He also shared insights on editing BGM to fit the scenes, adjusting its tempo, and making sure it blends well with the overall narrative. Mr. Lenin pointed out that even if one doesn’t understand the language of the song, it’s possible to edit the music effectively by focusing on its rhythm, beat, and emotional context.
He discussed Da Vinci Resolve an Industry Standard Editing Software
Mr. Lenin demonstrated the use of Da Vinci Resolve, a leading industry-standard editing software. He explained how the software is used in professional film production for color grading, editing, and audio post-production. The participants were shown various features of Da Vinci Resolve, such as its powerful tools for visual effects, color correction, and seamless integration of audio and video editing.
Mr Lenin highlighted how Da Vinci Resolve is widely used in the industry for its user-friendly interface and advanced features that enable filmmakers to create polished and professional content.
He talk about Final Edit and Screenings
Mr. Lenin proceeded to show the final edit of the short film, showcasing how all the elements—shots, cuts, audio, BGM, and effects—come together to create the final product. The process of refining the film was explained, with a focus on ensuring the editing choices align with the story's emotional and narrative goals.
An interactive session followed, where Mr. Lenin engaged with the participants, answering questions and discussing the challenges and strategies involved in editing short films. This interaction allowed participants to gain deeper insights into the practical aspects of editing, as well as tips and tricks for improving their editing skills.
The final screening of the edited short films took place towards the end of the day. Participants showcased their edited versions of the short film, and Mr. Lenin provided feedback on their work, praising their efforts and highlighting areas for improvement.
The day concluded with the Valedictory Function, where certificates were distributed to the participants as recognition for their active participation and learning during the workshop. The function also included speeches by the organizers and participants, reflecting on the knowledge gained and the overall experience. Mr. Lenin was appreciated for his valuable contribution to the workshop, with a special mention of his expertise and engaging approach to teaching.
The session provided practical, hands-on experience with both video and audio editing.
Participants gained exposure to Da Vinci Resolve, learning about its professional applications. A comprehensive understanding of BGM and its integration into filmmaking was provided. The final screening of edited films allowed participants to apply their learning and receive feedback from an expert in the field.
Conclusion:
The 5th day of the VAC workshop proved to be an enriching and comprehensive experience, equipping participants with the knowledge and skills necessary for advanced film editing. The session fostered creativity and technical competence, making it a fitting conclusion to the workshop. The Valedictory Function marked the successful completion of the program, leaving participants with valuable insights that will enhance their filmmaking and editing endeavors.
Department of Viscom organized 5-day Value Added Course on ‘The Rythm of Cut’ Day 4
Day - 4
Unlocking the magic of music Join us for an exclusive Value added workshop where we dive deep into the art of song editing! Whether you're a budding producer or a seasoned artist, this session will help you fine-tune your sound taken by Mr. B Lenin, Mr. Jaycha ,and Mr. Takkeshi, organised by Department of Visual Communication.
Let's mix, master, and create something unforgettable!
Department of Viscom organized 5-day Value Added Course on ‘The Rythm of Cut’ - Day 3
From script to screen, the magic happens in the editing room. Whether it’s tightening a dialogue sequence for impact, syncing the perfect song to set the tone, or crafting an audio mix that brings the entire film to life every cut counts, well explained by Mr. Lenin, Mr. Jaycha, and special moments with Indian actress Mrs. Devyani, organised by Department of Visual Communication.
Department of Viscom organized 5-day Value Added Course on ‘The Rythm of Cut’ - Day2
Day 2
Explore the magic of Montage, Rhythm, Pace, and Tempo in crafting powerful narratives. From mastering the editing workflow and using keyboard shortcuts to boost efficiency, to analyzing cinematic masterpieces like The Day of the Jackal every detail matters in telling unforgettable stories, wonderful sessions by Mr. B. Lenin, organised by Department of Viscom, Let's cut, craft, and analyze!
Department of Viscom organized 5-day Value Added Course on 'The Rythm of Cut' Day 1
A unique opportunity to explore the art of cutting-edge visual storytelling. Excited to be part of the inauguration of the 5-day Value Added Course on 'The Rythm of Cut' by legend Editor and Director Mr. B. Lenin, organized by the Department of Viscom.
Let the learning begin!
